Storytelling can be a powerful component in any marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience.

Think Shark Tank. Every single inventor and product owner on the show starts with a story. It could be. story of hardship, ingenuity, origin or anything that might tug on the heartstrings (and purse strings) of the Sharks. It’s what sets the stage to get people interested in learning more and ultimately buying your invention.

The story you tell, and the method in which you use to weave that story throughout your marketing campaigns will be based on your overall goals but one thing remains the same: 

Your story will be designed to introduce your brand to the world in a way that helps you stand out and apart from the competition.

Storytelling is a testament to our hard work; it highlights the efforts we’ve taken to create an outstanding brand, and it helps deliver large pieces of content in a way that people can connect to. 

It’s also the easiest way to express emotions and illustrate your commitment to providing value.

There’s nothing more powerful than a carefully crafted story that fulfills the needs of your core market. 


With storytelling, you can design a highly-engaged marketing campaign that carries a strong focus.  You’ll use storytelling to give people the information they want to hear to make the decision to follow your brand, purchase your products or connect with your platform.
Thankfully, there’s an easy structure to a creating a compelling storyline for your marketing campaign and it begins with utilizing a variety of delivery methods, including:

Visual and Content-Based:
Visual storytelling would include things like videos, presentations, Webinars or perhaps a series of episodes that bring your viewers on a journey.  

Content based would include everything else, such as articles, blog posts, sales pages and so on.
It’s important to combine both storytelling methods into your marketing campaigns so you’re able to reach a broader audience.  Some people prefer to watch video; others absorb information better in text form.

The anatomy of a successful storytelling campaign will also include a specific series of questions and answers.  We’ll dive deeper into this in the next ARTICLE.

This is article one in a short series of articles on storytelling in which we will cover the top story-telling methods, how to best use these strategies, and how you can use storytelling to strengthen your brand or launch a new one idea/invention.