Sandy Sandler is the creator of the Bowdabra® bow making tool, which has been featured on QVC, HSN, and overtime has exceeded $10 million in retail sales. Now, the Bowdabra® can be found in craft retailers all over the country, with sales and customer loyalty continuing to rise. Her products are designed to help the “creatively-challenged” create beautiful crafts, accessories, and home decor. Sandy is no stranger to hard work. This talented entrepreneur has had the opportunity to establish several businesses in the craft world over the years. She started her career as a product marketer when she introduced the “Klika” to the U.S. market. She founded Crafters 4 Kids, with the mission of creating creativity by bringing arts and crafts to children and families.

In this interview Sandy and I talked about what a ‘side hustle’ is and is not, the first steps someone needs to take if they want to turn their hobby/passion into a business, How to market your side hustle without spending a lot of money, including people that already have a side hustle in place,  what people do wrong when starting and marketing their side hustles… and more. She also shared some quick tips to market your side hustle for the holidays.

Listen to her live interview on The EntreprenHer Show –

Learn more about Sandy and Bowdabra at  

Sandy also has a new ebook coming out about the topic. If you are interested in getting a copy drop her a line at bowdabra (at) Be sure to mention The EntreprenHer Show when you do!

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