Kraft Foods, one of the largest food and beverage companies in the world, asked the Big Idea Group’s (BIG) network – an open source innovation company – “to help them solve an energy crisis faced by active women at about 3PM on normal weekdays. Ideal solutions to the problem will be healthy food or beverage products that women can use in the late afternoon to boost their energy levels without ruining their appetite for dinner or disrupting their sleep pattern later that night. The top three submissions to the Hunt will each receive a $1,000 monetary award, and four runners-up will receive $500 each.”
If you haven’t got your idea in yet, it’s not too late! The Hunt deadline is March 28, 2008.
