Unconventional Wisdom from a Woman with a Vision for an Invention that Sold Millions! An Inteview with Tomima Edmark, Inventor, Entrepreneur and Author
Friday May 2, 2008 â€“ 9:30 AM Eastern Time (8:30 Central, 7:30 Mountain, 6:30 Pacific)
Tomima Edmark is the inventor of the wildly successful TopsyTail, a hair accessory for women that she marketed by herself to revenues of $150 million. This extraordinary product earned her instant fame among the nation’s small-business set and put Edmark on an entrepreneurial path that continues today. She has since developed a series of additional consumer products, written several successful books and created a variety of e-commerce Web sites. Along the way, she became known for her entrepreneurship and was featured on television shows and in business publications like Good Morning America, Oprah, Forbes Magazine, and The Wall Street Journal.
In 1999, Tomima realized there was a gap in the options women had to buy lingerie; our choices were department store, lingerie boutique or mail order. Why shouldnâ€™t we have the same ease buying bras that we had for, say, tee shirts or music? An entrepreneur with a series of unconventional successes, Tomima turned to the internet and HerRoom was born. For Tomima, HerRoom isnâ€™t just about shopping for sexy lingerie. She wants women to find the styles and sizes that fit them bestâ€”for all body types and tastes.
With a BFA in Fashion Design and an MBA, she uses her left brain and right brain to understand both the design and business of the womenâ€™s lingerie market. Tomina is going to share how she got the idea for TopsyTail, her journey to taking her invention to market and the steps she took to that led to its ultimate success.
To RSVP for this event, send a message to Heidi (at) inventing women.com with “RSVP Tomima Edmark” in the subject line.Â Instructions will be sent to you in return email.
Ever since you first mentioned your interview with her, I have been reading more and more about her. I believe she was just featured on Oprah with a new product—that I CERTAINLY NEED!
We must invite her to become a member of Boomer Diva Nation.
Dear Inventing Women:
I have a brand new product idea, “THE EZ-SEAT,” that is designed for the woman-on-the-go, who spends long hours away from her home, and who is therefore, at the mercy of the unsanitary conditions of public restrooms when answering the call of nature. Our research suggests that “EZ-SEAT” would be tremendously popular as to its utility and the fact that there is nothing like it on the market. At this time I seek a partner with Ms Edmark’s background and expertise in bringing EZ-SEAT to market. Please advise me how to proceed. Thank you for your time and attention.
Tomima did well to see that gap in the market. It was there to be taken at taken it was. Here we are today still doing the same thing.