Inventing Women » Small Business Advice

How to Package, Market and Sell Your Invention with Joan Lefkowitz

Heidi — Fri, 31 Oct 2008 18:04:34 +0000

Joan Lefkowitz, an original marketer of TopsyTail tm, is president of ACCESSORY BRAINSTORMS, Inc, a licensing agency, sales representation and consultancy for Fashion/Beauty Accessory and Lifestyle Inventions. From its showroom in New York’s ‘accessories district, it licenses inventors’ products to major corporations and markets to Mail Order Catalogues, TV Shopping programs and retail.

Some very successful products we have launched have been TOPSY TAIL (which sold over $100m at retail), HAIRDINI, HOLLYWOOD FASHION TAPES, and MISS OOPS and, most recently, BOSOM BUTTON, LUMBARWEAR, WHIRL-A-STYLE, WINKEE, R.E.M. SPRING (hair removal tool) and TAG TAMERS…Specializing in representing unique products and inventions since 1984, she is always interested in seeing new products in these categories. ACCESSORIES Magazine awarded her for the “Most Inventive Products” and also cited her as one of the 100 most important accessories industry “Movers and Shakers”. You can visit: www.accessorybrainstorms.com for more information.

In this session you will learn the hallmarks of a good invention, what should be included in your inventors marketing plan, the key elements that go into packaging a product for market, how to develop a name for your product, marketing strategies to get your product into the hands of your ideal customer, how to approach retailers to carry your product, licensing options and other marketing tips for inventors who are ready to take their product to market.

To attend, send an email to info (at) inventingwomen.com with ”RSVP Market Inventions” in the subject line.

Kim Lavine, Inventor among wealthy being interviewed during grow a million dollar business summit

Heidi — Sun, 07 Sep 2008 19:42:13 +0000

Million Dollar Experts Speaking at the Grow a Million Dollar Business Virtual Summit Sept. 18-20, 2008

The Grow a Million Dollar Business Summit and Celebration is THE eConference for Small Business Owners and Individuals who want to grow their business or idea into a financial empire. The even features 14 million-dollar achievers who have each built their own businesses from the ground up. Among Million-Dollar Experts, Kim Lavine, Inventor and Author of Mommy Millionaire, Tom Antion, President of Great Internet Marketing and Loral Langemeier, The Millionaire Maker

Miramar, FL September 7, 2008 — The Women’s eCommerce Association announces the lineup of guest experts celebrating our 5 year anniversary and International Women’s eCommerce Days September 18-20, 2008.

The Grow a Million Dollar Business Summit and Celebration is THE eConference for Inventors, Small Business Owners and Individuals who want toÂ turn their business or idea into a financial empire. The event features 14 million-dollar achievers who have each built their own businesses from the ground up.

The grow a million dollar experts include:

Tom Antion, President of Great Internet Marketing
Loral Langemeier, The Millionaire Maker
Andrea Nierenberg, President The Nierenberg Group
Nicola Cairncross, President – The Money Gym
Kim Lavine, Inventor and Author of Mommy Millionaire
Annie Jennings of Annie Jennings PR
Heather Juma of Wealth, Success and Women
Elizabeth Gordon, Author of The Chic Entrepreneur
Joyce Bone, Founder of Millionaire Moms
Melanie Benson Strick, Entrepreneur Success Coach
Chris Ramey President, Affluent Insights
Diane Keohohou, CEO – Direct Selling Women’s Alliance
Marilyn Jenett of Feel Free to Prosper
Maria Marsala of Elevating Your Business
Sheri McConnell, CEO of Sheri McConnell Companies, Inc

Highlights from the virtual women’s media conference include the following:

From Small Town Kid to Internet Multi-Millionaire
Building Leading & Protecting Your Business
Million Dollar Networking: The Sure Way to Find, Grow and Keep Your Business
How to Build an Empire from Your Kitchen Table
The Mindset, Making & Marketing Of The Million Dollar Expert
How to Become a Millionaire Diva: Helping Women Create Riches in all Aspects of Their Lives
How to Grow a Million Dollar Business, The Chic Entrepreneur Way
How Millionaire Moms Achieved Financial Independence ~ and You Can Too!
How to Build a 6- and 7 Figure Business Using the Power of Virtual Teams
How to Market to the Affluent
How to Grow a Million Dollar Direct Sales Organization
How I Attract Million Dollar Clients Using Prosperity Principles – and You Can Too!
How to Grow a Million Dollar Business With a Mastermind Team
Why Creating a Membership Based-Business Is So Smart – The Millionaire’s Business Model

Each one-hour session will be rich in information and expertise attendees can take away to achieve financial freedom and grow a million dollar business. Registered guests will have their choice of attending via the online conference room or they can call into a teleconference bridge line to participate. Registrants who are unable to attend any or all of the event, will have access to the live recordings online after the event and can also purchase a complete set of audio CD’s.

About The Women’s eCommerce Association

The Women’s eCommerce Association (The WECAI Networkâ„¢), Founded by Heidi Richards Mooney, has more than 1400 members repressing 58 countries is the virtual organization that helps women to business on and off the web. The Women’s eCommerce Association has hosted and sponsored four past summits, The Woman’s Wealth Summit, Women’s Internet Marketing Summit, Women’s Media Summit and Women’s Writing & Publishing Summit. To learn more about The WECAI Networkâ„¢ go to http://www.WECAI.org. For more information and to register for Grow a Million Dollar Business Summit; visit http://www.WhereWomenProsper.com.

To save $20 on registration, go to http://wherewomenprosper.wordpress.com/register/

Media Please Contact: Heidi Richards Mooney, 954-625-6606, Heidi@wecai.org

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Interview with Laura McLaren Inventor of the Cleavage Caddy

Heidi — Sun, 07 Sep 2008 19:17:26 +0000

On Wednesday, September 10th at 11 AM (EST)

Inventor of the Cleavage Caddy™ Tells how she got her idea onto the chests of women in America.

Laura McLaren, a single mother has taken her skills from the past 23 years and approximately 68+ jobs to create her own company. Her ingenuity to creatively conceal her cleavage led her to arrange scarves discreetly to accent her attire while maintaining the professionalism her work environment required. She then had an idea to create a multi-functional insert that would carry items such as credit cards, identification, money, lipstick, earpieces for technological devices etc. and the CLEAVAGE CADDY™ (patent pending) was born.The Cleavage Caddy is an insert for your bra with an added lace accent to to enhance your attire with a feminine influence. The lace covers your cleavage, adding an extra element of modesty, while still allowing you to carry all of your personal items discretely tucked in your bra. These are worn anchored to the bra by the elastic strap with a snap. Tuck away your keys, credit cards, lipstick and more! Â

Laura then joined the American Business Womens Association who gave her the encouragement to start her own business. Her life has been a roller coaster ever since, but her perseverance and positive attitude, keeps her on track. Her dreams are what motivated her to take on this journey, and she wants to encourage others to follow their dreams as well. Her company, Mazantri Creations is dedicated to making a positive impact on the lives of others. One of the guiding principles of Mazantri Creations is to take opportunities to contribute to society in a productive manner.

If you are interested in attending this FREE teleconference, send a message to heidi@inventingwomen.com with “Cleavage Caddy RSVP” in the subject line and you will be sent instructions to participate.

Have an invention? Need to get your invention off the ground? Join Heidi as she interviews Kim Lavine, Inventor and Author of Mommy Millionaire and 14 experts on building wealth September 18-20 for the Grow a Million Dollar Business Summit. Learn more and register WHERE WOMEN PROSPER.

You can learn more about the Cleavage Caddy™ at http://www.mazantricreations.com/mazantri-cleavage-caddy.html