Use Quirky Marketing to Promote Your Inventions

Heidi — Fri, 06 Feb 2009 07:01:48 +0000

Did you know that today (February 6^th) is Bubble Gum Day?

Bubble gum was invented in 1906 by Frank Fleer. But it didn’t get to market for 20 years because the recipe was so sticky it was a real challenge to remove it from skin (had to use turpentine). After 20 years and several recipes later, it was introduced as Dubble Bubble Gum. Pink just happened to be the color of the gum because it was the only food coloring on Fleer’s shelf that day. Since then every other manufacture has used pink as the standard. What standards in business are you following and what can you do to improve upon them. Did you know you cannot buy bubble gum at any Disney property? They don’t sell it because they don’t want their streets lined with discarded gum.

Or that January 17^th is Kid Inventor’s Day - January 17^th was chosen as Kid Inventors Day because it is the birth anniversary of Benjamin Franklin, who invented the first swim flippers almost 300 years ago at age 12! Chester Greenwood A grammar school dropout, invented earmuffs at the age of 15 and accumulated over 100 patents in his lifetime. Need a new product or service to offer your clients? Why not ask a kid (or several) to come up with a solution. You could host a contest or a Day for kid inventors. Get the local community to donate prizes to the finalists and winners. Be sure to check out Kid Inventors Day online for a list of activities, etc. for kids.

And August is National Inventor’s Month? If you are an inventor, think about some of the creative ways you can market your new product. How could you get noticed by the media, by your community and most importantly by your target market? How about Tryvertising your new product? According to TrendWatching.com, Tryvertising is, “a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages.” Hotels, bars and restaurants make good use of Tryvertising their products to build a customer base and instill loyalty in their marketplace.

So what does this mean to inventors? It means there are several “quirky and non-traditional holidays” you can tap into to promote your own invention.

In fact, because you are an inventor, quirky might just be right up your alley.

If it is then I want to tell you about my brand new book that just came out TODAY! It is called Quirky Marketing ~ 365 Ways to Promote Your Business Using Zany and Non-Traditional Holidays.

The above “holidays are just 3 of the 365 ways you can promote your business!

And that’s not all!

In addition to 365 Ideas to promote your business, inside the 2009 Edition of Quirky Marketing Calendar, we show you how to use the calendar, how to work with the media, give you monthly action plan templates, a blank monthly calendar and more. At the end of each chapter is a comprehensive listing of additional holidays you can explore and use to promote your business. And an expanded resource section.

And there’s more! When you buy your copy of Quirky Marketing Calendar eBook, you also receive more than $2,437.92 in BONUSES my Colleagues want to share with you. FREE.

All this for only $19.95!

And you don’t have to wait. When you order your copy, you get a confirmation message which includes links to take advantage of these business and life-enhancing Bonuses as well as a link to download your copy of Quirky Marketing Calendar.

If you don’t find at least 3 other events or holidays you can use to promote your inventions, I will give you your money back – and you can keep the book! But you have to hurry before the bonuses are all gone.

Go to www.QuirkyOffer and read about all the fabulous bonuses and grab your copy today!

To your inventions’ success … and then some,

Heidi

Heidi Richards Mooney, Author, Inventor, Entrepreneur

Celebrating Creativity and Innovation

Heidi — Tue, 22 Apr 2008 22:51:24 +0000

â€œIt is said that a question well posed is half-answered. If so, then true invention consists in the posing of questions. There is something mechanical, as it were, in the art of finding solutions. The truly original mind is that which finds problemsâ€. - Paul SouriauÂ

Â Yesterday (April 21^st)Â was Creativity and Innovation Day â€“ â€œa time to celebrate our human capacity for initiating meaningful, responsible, knowledgeable and impactful change.” Imagine a time every year when people all over the world celebrate their capacity to generate new ideas and make new decisions that make the world a better place and make their place in the world better too. Creativity and Innovation Day started in 2002 and now has people in more than 40 countries doing things large and small to ground their commitment to do something a little differently at home, at work, at school, in the arts and their communities. It now is a week long – beginning on Leonardo da Vinci’s birthday – April 15th.

Generate new ideas, Use imagination, Make new decisions That will make the world a better place and make their place in the world better too. Since 2002 people in over 106 locations covering 46 countries are involved.Â You can too. In your own way, celebrate WCID with family, friends or colleagues.Â Would you like to celebrate too? It’s easy. During Creativity and Innovation Week people host creativity events, bring in creativity and innovation speakers, do something differently at home, and more for the purpose of raising awareness, comfort, competence and confidence in their natural ability to merge knowledge, imagination and evaluation to live a better, meaningful and more productive (and fun!) life.Â Visit the new site CreativityDay.org for more information.

Check out Linda Naimanâ€™s Creativity at work website, a rich resource for developing creativity and innovation at the intersections of Business, Art, Design and Science. Our focus is on creativity, collaborative leadership, and cultivating environments that foster innovation. (Note: Linda Naiman, founder of Creativity at Work, is known internationally for pioneering the use of arts-based learning to develop creativity, innovation, and collaborative leadership in organizations, through consulting, training and coaching).Â

Read a powerful book, The 12 Secrets of Highly Creative Women: A Portable Mentor by Gail McMeekin. About the Book – Sparked by her long search for inspiration in her life and work, Gail McMeekin has worked closely with some of today’s most highly creative women for her one-of-a-kind guide to maximizing creative energy. “For many women,” she writes, “breaking free of our societal and psychological chains is a prerequisite to truly creating a life that expresses our genuineness and uniqueness.” The dynamic women sharing their secrets for the first time include Sarah Ban Breathnach, who channeled her creativity into the book she was “born to write” (the best-selling Simple Abundance); interior designer Chris Madden; and software tycoon Brenda Laurel. From interviews and conversations, McMeekin distilled the common themes in these innovators’ lives and work into practices any woman can use.

So, what ideas come to mind, what can you do to celebrate and promote creativity and innovation in your company, your community and your circle?Â I would love to hear from you!Â Feel free to post your ideas here.

Ps. This would have been posted yesterday, however I was hoping to connect with the founder first and interview herÂ as part ofÂ this post. We do have two inventing women interviews next week, so stay tuned!

Inventing Women » Celebrations & Holidays

Use Quirky Marketing to Promote Your Inventions

Celebrating Creativity and Innovation